Did you know that only less than 64% of small businesses have a website today?
It’s still a tragedy that many other businesses have yet to create and build a website. However, if your business already has one, it means you have an advantage over your other competitors.
However, consider your amount of experience in your industry. Doing so increases your likelihood of reaching the top. Then, complement it with a winning enterprise SEO strategy.
If you’re unfamiliar with SEO strategies, continue reading. We’ll discuss some great strategies for improving your enterprise SEO today. Learn more:
1.What Is SEO Strategy, and Why Is It Essential?
An enterprise SEO strategy is a key component of your business’s online presence success. It’s all about planning, outlining, and applying steps to get better search engine rankings. In short, following an SEO strategy is a way to get more organic traffic.
Why Is a Good SEO Strategy Essential to Business?
Organic search is one of the biggest parts of a website’s performance. Without it, search engines like Google won’t know the websites their users desire the most. Organic search is also a critical piece of the buyer funnel, leading users to convert or engage with you.
If you want to make a good impression on website visitors, improve your user experience (UX). The more positive a user’s experience is, the more they’ll enjoy and engage with your website. An example of good UX is to provide easy navigation or quick yet detailed answers to their questions.
Other than these, there are many other benefits and functions of a good SEO strategy. You can learn more about planning the ultimate SEO strategy when you visit our SEO guide.
Now, let’s get to some enterprise SEO strategy basics that all online business owners should know.
2.Boost and Target Keywords That You Can Strike With More Ease
Most effective SEO strategies make the best of their selected keywords. Do the same thing even if you can’t afford to use the top-ranking keywords. Here’s a tip that can boost your rankings: use keywords within your striking distance.
Keywords that don’t get a lot of traffic but are close enough to the top ranks are useful. Plus, they can provide unique long-tail keywords to your content to improve your performance. Finally, don’t forget to optimize your content, which we’ll discuss in more detail below.
3.Create More Relevant and Useful Content
Having a good SEO content strategy is an important step that will lead you closer to success.
Never stop creating informative, valuable, and enjoyable content for your audiences. Write guides, create how-to videos, and post helpful infographics. If you feel that you’ve exhausted all possible subtopics, don’t hesitate to expand your content.
Adding more valuable content to your website won’t only attract more visibility. It will also create an environment that offers a good user experience. It’s also a great method of improving your engagement metrics and domain authority.
Other than what we mentioned, there’s a lot of unique content types that you can create for your visitors. Here is a handful of them:
- Blogs posts
- Guides and how-to posts
- Product pages
- Explainer videos
- Feature piece or interview article
- “Top N best products for X” list
We understand that there are times when you can’t find the right content type or topics. If you’re having trouble, go back to your goals and target audience. Planning an editorial calendar can help get a better picture of the content strategy as well.
4.Never Forego External and Internal Linking and Backlinks
If you want to get a better ranking on Google and other search engines, add links to your posts. These links come in two forms: external and internal links. The former is all about adding links that lead users to other pages within your website.
It’s a great way to lead users to related content and web pages. For example, you wrote a blog post about the power of reading more books. Add an internal link that will lead to your writing services or another related blog post.
From the term, you can tell that external links lead users outside your website. Unlike internal links, you have less control over external links. For example, did you know that the more backlinks you have, the more organic traffic it will get from Google?
Backlinks are another type of link you can’t control. A backlink is a link other websites or web pages use to lead back to your website. It’s a useful tool for building user trust and improving your rankings.
5.Tips for Picking an Enterprise SEO Strategy for Your Business
Now you know a handful of the top decisions used in a decent eCommerce SEO strategy. All that’s left is to create an SEO marketing strategy that uses these steps. However, if you’re looking for other things to add to your strategy, here are more:
Use Structured Data and Artificial Intelligence
Use structured data to organize your content and help Google understand it better. Use tools like bots and AI to automate some of your tasks. It allows you to focus on more important or urgent SEO tasks.
Get Low-Hanging Keywords
Remember, you don’t always need to get high search volume keywords. When you’re selecting keywords, pick the low-hanging fruit, too. These keywords are often at the bottom of pages 1 and 2 of the keyword rankings.
Use Better Tools
Consider getting programs and tools for your enterprise team. Improve your workflow and project management with enterprise-level resources. Support and train your team in customer services as well.
Get the Basics of Enterprise SEO Down
Planning an enterprise SEO strategy befitting your company is tricky. Know your company well before undertaking these tasks.
Do you need more tips for your SEO efforts? If you want to know more, read our other guides for other helpful posts.