SEO is one of the top most utilized tools in content marketing. Considering the capabilities of SEO widening the outreach of a text body with a few simple tweaks. No surprise many people want to create SEO friendly content. Not just because it provides online visibility, but it guarantees result unlike most other aspects of content marketing.
However, certain aspects of SEO content creation that sometimes go overlooked. Moreover, it is not a beginner’s mistake. Many times, experienced writers rather lose their way in creating SEO content that they forget a few certain aspects. To avoid such atrocities in Search Engine Optimization, let us look into a few specifics.
In the world of content marketing, most of the times, titles hold more importance than the actual body of text. Why? Because even if your content is compelling, a lackluster headline can throw your work down the drain cause it failed to do three simple things.
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- Attract the eyes of a searcher
- Failed to make search engine rankings
- Did not deliver on the promise or the answer the question mentioned
Therefore, when someone suggests you to write compelling headlines, it is not because it is the common thing to advice in marketing business. Because it is the most important thing in content creation of any kind. Moreover, search engines might throw a lackey or complicated title away. Lastly, if your promise of something or ask a question in your headline, it is imperative to clearly spell it out in the conclusive phase of the article. Wikipedia Services suggest writing the headline or correcting it after you have written the body.
Importance Of Meta Description
Meta-description is a summary or synopsis of what the reader can expect inside a link before they click it on SERP (search engine page result). What it does it that it provides a valuable peak inside your article or post without the user having to click it. Whenever someone searches something on Google, google provides him or her with a headline accompanied by a meta-description.
Therefore, even if your article headline misses the mark, the meta-description or summary of your article might just fix that blooper. Consequently, writing catchy headlines can make your life easy. Not only will that add into the possibility of drawing readers, it will provide a sense of professionalism into your work.
Keyword Accuracy Rather Than Intention
Sometimes the old school approach works better than the modern one. In recent times, SEO keyword’s foundation has been the intention of the searcher rather than the accuracy. It must be added that it is a flawless new approach, which works wonders. Nevertheless, it is imperative to employ the older approach sometime. For example, someone who is used to searching online the old ways would prefer keyword accuracy rather than intention.
Now you might be thinking that keyword research is not an overlooked aspect of SEO at all. Well, regular based keyword research is sometimes an overlooked aspect. Considering how fast and drastic the online world can change in the matter of small periods, it is imperative to stay in the loop by conducting frequent keyword research. Moreover, keyword trends are another thing one must be looking into.
You just have a great idea, so you sit down to write. When you get up, you have written a beautifully formed body of text with no errors or mistakes, but it just does not work. Why? Because it is filled with intricate words and jargon that would go over the head of your average Joe. Writing content for online marketing necessitates the text to be easily readable and understandable.
You can achieve that by writing short, but brief sentences. Keep your keyword infusion limited and do not make it appear as it is overly induced with them. Keeping this in mind can assure you a higher rank in search engine rankings.
Over To You
These are some of the most important, and often overlooked, aspects of writing content for SEO. Incorporating above-mentioned methodologies can elevate your craft and allow you to write compelling content. Will you not only stand out in the market, but also guarantee the uniqueness of your content.